Le Bistrot de l'Écailler
Close to 570 visitors a month, with 45 of them landing straight from ChatGPT.
Custom site, built-in analytics, Google Ads and social media. The same setup we built for La Belle Assiette, this time for a seafood bistro tucked into old Cannes.
A bistro in old Cannes, with no website to its name.
Le Bistrot de l'Écailler is a seafood bistro tucked into a narrow street in old Cannes. Oysters, seafood platters, grilled fish, organic wines: an address regulars know well, but with nothing online for newcomers. Tourists wandering two streets over had no real way to find it.
Just like for La Belle Assiette, we built a site that finally looks like the place: the room, the terrace on the alley, the freshness of the produce. Then we plugged the same full setup behind it: analytics, Google Ads, social media.
Real numbers from the site, month after month.
Average data measured from the analytics built into the site. On top of that, 23 Google Maps directions are requested from the site every month.
Three channels that feed each other.
Google, organic search
The site shows up on page one for "seafood restaurant Cannes" and "old Cannes bistro", without any ad budget.
ChatGPT, 45 visitors this month
This month, 45 people landed on the site straight from ChatGPT. Without the site, that's an audience that probably would never have heard of the Bistrot.
Cannes Tourisme
The official Cannes tourism site also sends visitors to the restaurant. That counts as real local recognition.
A site that finally looks like the place.
Considered photos of the platters and the daily catch, a maritime identity, a bilingual interactive menu, a booking form and one-tap WhatsApp. Everything a tourist looking for somewhere to eat by the sea expects.
- Custom design built for a seafood bistro
- Bilingual interactive menu
- One-tap online booking, direct call and WhatsApp
- Mobile-first, near-instant loading
- Local SEO tuned for tourist searches
Everything tracked in real time.
The owner has a dashboard built right into the site. Visitors, traffic sources, calls placed, WhatsApp messages, Maps directions: it's all one glance away. They can tune the strategy season by season, on their own.
- Dashboard available 24/7
- Call, WhatsApp and Maps directions tracking
- Traffic source breakdown, ChatGPT included
- Monthly report emailed automatically
Campaigns timed to the tourist season.
Alongside organic SEO, we run Google Ads campaigns to bring targeted traffic to the site during the tourist peaks. The site doubles as the landing page and turns clicks into calls, WhatsApp messages and bookings.
- Local and tourism campaigns, by season
- Keyword and location targeting around Cannes
- Landing page built for conversion
- Cost-per-call and cost-per-booking tracking
A steady presence on Instagram and Facebook.
We handle their posting calendar on Instagram and Facebook. Seafood platters, the daily catch, the atmosphere on the alley terrace. The point is to stay visible year-round, both for Cannes regulars and for travellers scrolling on their phone before they show up.
- Editorial calendar for Instagram and Facebook
- Posts scheduled all year
- Photos of platters, the catch and the room
- Visual consistency with the site
The Bistrot is catching traffic that couldn't find it before.
Site, analytics, ads, social, plus 45 visitors a month coming in from ChatGPT: the restaurant now exists for a whole audience that simply could not find it before. The regulars are still there, but the Bistrot has started picking up its share of the tourist traffic that used to walk past.
In pictures
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