La Belle Assiette
A Cannes favourite that finally has a proper place online.
Custom site, built-in analytics, Google Ads and social media. A full digital setup for a French bistro in the heart of Cannes.
A solid Cannes address with no website to its name.
La Belle Assiette has been serving in Cannes for years. The regulars know it, but the restaurant had never had a website. Newcomers would land on a half-empty Google listing and had to make do with that.
We built them a site that finally looks like the restaurant: the dining room, the food, the atmosphere. Enough to make you want to walk in before you've even seen the sign outside.
Real numbers from the site, month after month.
Average data measured from the analytics built into the site. On top of that, 7 Google Maps directions are requested from the site every month.
Three channels that feed each other.
Google, organic search
The site shows up on page one for "restaurant Cannes" or "French bistro Cannes", without any ad budget.
AI assistants
ChatGPT, Perplexity and the rest now recommend La Belle Assiette when travellers ask them where to eat in Cannes.
Cannes Tourisme
The official Cannes tourism site also sends visitors to the restaurant. That counts as real local recognition.
A site that finally looks like the restaurant.
Considered photos, hand-drawn type, southern colours. The site sets the tone from the first second. Interactive menu in French and English, booking form, Google Maps integration: everything a traveller expects when they're planning a dinner.
- Custom design built around the venue
- Bilingual interactive menu
- Online booking and direct call in one tap
- Mobile-first, near-instant loading
- Local SEO tuned for tourist searches
Everything tracked in real time.
The owner has a dashboard built right into the site. Most-viewed pages, traffic sources, calls placed, directions requested: it's all one glance away. They can adjust the strategy themselves, without needing a consultant on speed dial.
- Dashboard available 24/7
- Call and Maps directions tracking
- Traffic source breakdown
- Monthly report emailed automatically
Google Ads that bring people through the door.
Alongside organic SEO, we run Google Ads campaigns to bring targeted traffic to the site and lift bookings in peak season. The site doubles as the landing page and turns clicks into phone calls.
- Local and tourism campaigns, by season
- Keyword and location targeting around Cannes
- Landing page built for conversion
- Cost-per-call and cost-per-booking tracking
A steady presence on Instagram and Facebook.
We handle their posting calendar on Instagram and Facebook. Plates, daily specials, the atmosphere during service. The point is to stay visible year-round, both for the Cannes regulars and for travellers discovering the city.
- Editorial calendar for Instagram and Facebook
- Posts scheduled all year
- Food and atmosphere photography
- Visual consistency with the site
The restaurant has earned its place online.
Site, analytics, ads, social: it all hangs together and gives the restaurant the visibility it deserves. A new kind of guest is showing up now, often travellers who pick their dinner spot before they even reach Cannes. La Belle Assiette has stepped well outside the circle of regulars.
In pictures
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