Atelier Calligraphie
A niche that's finally visible online, within reach of the people looking for it.
A portfolio site for a calligraphy artist who wanted to step out of the shadow. No ads, no social media work: just a site that shows the work and serves as a point of contact for enthusiasts.
A niche craft, almost invisible online.
Calligraphy is a demanding, low-profile discipline. Few practitioners, and even fewer with a real online presence. Anyone searching for a serious calligrapher tends to land on vague results: distance courses, fonts to download, Instagram accounts with no clear way to get in touch.
The artist wanted that to change for her. A place that shows the work, says who she is, and gives enthusiasts a real way to reach her without going through a middle layer.
A site that lets the work speak.
We built a site whose aesthetic answers the discipline: ink and paper, considered typography, a calm layout. The work takes all the space. No marketing flourish, no clutter: you look, you understand, you want to write.
- Art direction rooted in the calligraphic gesture
- Artwork gallery with short notes from the artist
- An "about" page that lays out her approach
- Mobile-first, instant loading, accessible
Findable by the people who are actually looking.
The site is built to be found by the right people. SEO tuned around the terms calligraphy enthusiasts actually type, and a contact form that works just as well for a neighbour in the region as for someone on the other side of the world.
- SEO targeted at calligraphy-related searches
- Contact form reachable from anywhere
- Presentation built to travel beyond France
- Contact page with direct details for the artist
The artist now has a real online front door.
The site does its work quietly. The artist gets messages from people in her region who had wanted to approach her for a while, and also from enthusiasts in other countries who didn't know where to turn. For a craft this confidential, that's exactly the outcome we were aiming for.
In pictures
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